The beginning of negotiations is usually the end of many months of hard work for the buyer or seller. The work ahead requires skill in order to maintain a strong position.

Sellers can lose their advantage if they do not counter an offer that a buyer has made. Even if the opening offer is beneath what the seller feels is reasonable, it is advisable for the seller to respond with a slight reduction from the asking price. The most important component in negotiating is good communication.

The best way to handle a low offer is to counter it with definite terms that are favorable to the seller. A counter offer has two advantages: 1) it keeps the buyer interested, and 2) it moves the negotiation forward and gives the buyer the opportunity to submit another offer that the seller is more likely to prefer.

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Barbara Zorn
Prudential Star Real Estate
1733 North Atlantic Avenue
Cocoa Beach, FL 32931
Cell: 321-537-6262
Fax: 321-868-5566
Barbara@SoldByBarbara.com

For the second year in a Row-Barbara Zorn was #1 out of the 67,000 Prudential Real Estate agents in the United States, Canada and Mexico for total number of units sold both in 2008 and 2009. When Barbara is asked how can she continue to grow in this unique real estate environment she said "I have set up systems and processes behind the scenes to insure that buyers and sellers get all of the resources that I have available to me. I spend a lot of time in training looking for the newest in cutting edge marketing. This website is just one of the many tools I use to give the best to my clients."

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